About Botero Capital

Built on experience.
Grounded in
the work.

More than 30 years of operating experience.
A practical perspective on what comes next.

Botero Capital brings together strategic advisory, private investment, and real estate through the experience of founder Mauricio “Mo” Botero.

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Mauricio Mo Botero, Founder and CEO of Botero Capital
FOUNDER & CEOMauricio “Mo” BoteroMiami Beach, Florida
30+Years of founder
operating experience
7Offices in the Global Personals
operations he managed
28South Florida properties operated
by Maintenance Professionals
2024Botero Capital
established

Career experience reflects prior roles; it does not represent Botero Capital’s current team, offices, or property portfolio.

Meet the founder

An operator’s view
of enterprise value.

Mo’s career has centered on building businesses, strengthening operations, and helping organizations navigate their next stage.

His experience spans startup and growth, mature markets, restructuring, distressed situations, and wind-downs. He has worked across product development, commercial strategy, finance, customer operations, organizational design, and real estate.

That breadth shapes how he approaches an engagement: get inside the business, understand how it works, examine the economics, and identify the changes management can put into practice.

He founded Botero Capital in 2024 to bring this operating perspective to owners, leadership teams, and investment opportunities. The firm’s work begins with a clear assessment and connects recommendations to the people, resources, and decisions required for execution.

Experience across the enterprise

Technology. Operations.
Real assets.

RESEARCH → PRODUCT → MARKET
CustomerProductEconomics
One connected operating model
01 / Technology & product

Build around
real demand.

Product strategy, customer and market research, prototyping, product-market fit, development priorities, and the systems supporting acquisition, retention, and monetization.

Leadership experience includes Bookme.com, Global Personals, and Prelinker.

PEOPLE / PROCESS / PERFORMANCE
120+employees in Global Personals
operations he managed
02 / Organizational scale

Build the capacity
to deliver.

Management teams, operating processes, reporting, customer support, payments, and cross-functional coordination—from growing businesses to international operations.

At Answer Pro, Mo expanded an internal support function into a standalone business serving multiple clients.

930 Washington Avenue, a property previously managed by Mauricio Botero
03 / Real estate

Understand the asset.
Coordinate the work.

Commercial and mixed-use property management, luxury waterfront owner’s representation, renovation oversight, and advisory work with a custom-home builder.

His property experience began in Coconut Grove in 1999 and developed alongside his broader operating career.

2024 — PresentBotero CapitalFounder & CEO

A private investment and advisory firm connecting business strategy, operating discipline, and real estate analysis.

Founded in January 2024. Works with owners and leadership teams on growth priorities, enterprise value, and readiness for capital or ownership decisions.

2024 — PresentBookme.comCo-Founder · Former CEO & COO

Leadership across product strategy, go-to-market planning, team building, and day-to-day operations for a platform serving independent professionals.

Co-Founder & CEO, May 2024–September 2025; Co-Founder & COO, September 2025–May 2026; Co-Founder, June 2026 onward. The platform combines marketing, scheduling, payments, and client communication. Responsibilities included product, marketing, customer success, partnerships, and stakeholder relations.

2023 — PresentHAKD StudiosFounder & CEO

Business strategy and creative marketing with a focus on commercial objectives and disciplined resource allocation.

Founded in August 2023. Work includes marketing strategy, business development, and long-term client partnerships.

2009 — 2024Mo Money GroupFounder & CEO

Business advisory and operations management for companies building the capabilities required to support growth.

January 2009–December 2024. Work spanned strategy, budgets, restructuring, process improvement, product research, pricing, international expansion, and customer-service operations across technology and service businesses, fitness, home construction, and property management.

2018 — 2022PrelinkerCEO · Previously Senior Business Development Consultant

Leadership of a European digital platform serving affiliates, publishers, and entrepreneurs.

Senior Business Development Consultant, December 2018–May 2019; CEO, June 2019–April 2022, Geneva, Switzerland. The business provided digital offers, a white-label platform, and conversion-optimization technology.

2003 — 2017Global PersonalsChief Operating Officer

Managed day-to-day operations encompassing more than 120 employees and seven offices worldwide.

September 2003–September 2017. Responsibilities included digital product development, global payment processing, an affiliate program with more than 50,000 affiliates, R&D, customer service, and site-support operations.

2008 — 2012Answer ProChief Operating Officer

Expanded an internal support function into a standalone customer-service and site-support business.

Operations grew to 185 onshore agents, with an additional 50 support agents across Macedonia and the Philippines. Oversaw the purchase and renovation of a corporate park facility, management hiring, and performance measures for service quality and efficiency. Answer Pro was a Global Personals company.

2005 — 2008Maintenance ProfessionalsChief Operating Officer

Established the operating organization for a property-management company covering 28 South Florida properties.

September 2005–June 2008. Hired property managers, leasing agents, administrative staff, and maintenance personnel. Work covered warehouses, office parks, retail, mixed-use buildings, apartments, and luxury waterfront properties. Maintenance Professionals was a Global Personals company.

2000 — 2003Horizons AviationVP of Operations & Co-Founder

Combined acquisition strategy with hands-on operating responsibilities in corporate aviation.

Work included a leveraged buyout and private placement raising $5 million in debt and equity, acquisitions of aviation maintenance and charter businesses, oversight of maintenance operations, and development of a fractional-ownership offering.

1998 — 1999Insatel CorpProject Manager

Oversaw development of seven satellite earth stations throughout Latin America.

Responsibilities included local partnerships, infrastructure and licensing coordination, offices, technical staff, and project budgets. During this period, Mo also assumed property-management responsibilities at 2977 McFarlane Road in Coconut Grove.

An international operating perspective

Based in Miami.
Experience across borders.

Mo’s career includes infrastructure projects in Latin America, European platform leadership, and international customer-support operations. That experience informs how he evaluates organizational complexity, local execution, and coordination across markets.

01 / Americas

Operating businesses
& physical assets

Miami and South Florida operations, Virginia builder advisory, and Latin American infrastructure projects.

02 / Europe

Digital platforms
& service operations

Leadership in Geneva and support operations extending to Macedonia.

03 / Asia

Distributed service
delivery

Customer-support operations established in the Philippines through Answer Pro.

Locations reflect career experience, not Botero Capital office locations.

What guides the work

First-hand understanding.
Clear accountability.

01 / Proximity

See it firsthand.

Speak with the people closest to the work. Visit the operation or asset when relevant. Connect management’s perspective with operating reality.

02 / Candor

Make the facts visible.

Be direct about strengths, constraints, assumptions, and information gaps. A useful assessment gives leadership a clear basis for decisions.

03 / Execution

Define what happens next.

Translate findings into priorities, responsibilities, resources, and measures of progress. Scope hands-on support around the mandate.

Specialist perspectives

Complementary expertise.

Alexander Maddalozzo

Real Estate Finance Advisor

Javier Zayas-Bazan

Real Estate Law Advisor

The next conversation

What does your
next stage require?

A clearer view of the business. A stronger operating foundation. A property opportunity worth evaluating.

Let’s discuss where you are today, what you want to accomplish, and where our experience can help.

Discuss your next step ↗mo@boterocapital.com