Set the direction.
Agree objectives, approve priorities, allocate resources, and make the decisions reserved for management.
Our approach
A clear understanding.
Focused priorities. Accountable action.
We begin with a candid assessment, build a roadmap for value creation, and can work alongside management to put it into practice.
Start with an assessmentFirst-hand evidence. Candid analysis.
Clear actions. Owners. Milestones.
Practical support. Measurable progress.
Three connected phases. Six stages of work.
Execution support is scoped to the mandate.
years of operating experience
in the founder’s background
Experience informs the work
Led by Mauricio “Mo” Botero, our approach draws on experience across technology platforms, product development, international operations, customer-service infrastructure, and real estate.
About Botero CapitalHow the work progresses
The assessment is the starting point. Each stage builds on the findings, the owner’s objectives, and the company’s capacity to execute.
Start with an honest assessment.
The Strategic Business Assessment examines how the company generates demand, delivers value, earns a margin, and converts activity into cash.
We work directly with the founder, management, and people closest to the operation. Interviews, financial analysis, customer and market research, systems review, and on-site discovery help establish what is working, what is constraining performance, and where evidence is incomplete.
For technology platforms, this includes the customer experience, product-market fit, development priorities, and the economics behind acquisition and retention. For businesses with physical operations, it includes facilities, capacity, delivery workflows, and asset requirements.
A shared understanding of the business, its principal risks, and the questions management needs to resolve.
Decide what deserves attention first.
We evaluate potential improvements against their business impact, urgency, cost, and execution requirements.
Some issues need immediate attention, such as cash flow pressure or a delivery bottleneck. Others require a longer sequence: building management depth, entering a new market, improving a product, or expanding capacity.
We make those trade-offs explicit and identify the dependencies between initiatives. Management can distinguish actions it can take now from those requiring further analysis, resources, or a change in direction.
A focused set of priorities grounded in the company’s objectives and capacity to execute.
Make each priority actionable.
The Enterprise Value Creation Roadmap turns the assessment into a sequence of initiatives with clear responsibilities and measures of progress.
Each initiative identifies:
Financial implications are supported by explicit assumptions and scenarios where appropriate. For product initiatives, research, prototypes, and validation can precede larger development commitments.
A working framework for allocating resources, coordinating teams, and reviewing execution.
Put the roadmap to work.
Our involvement can continue through an execution engagement with agreed responsibilities, duration, and deliverables.
Depending on the mandate, we help coordinate initiatives across functions, refine operating processes, support product decisions, introduce management reporting, and establish a regular review cadence.
We work with the existing team and relevant specialists to address obstacles and keep decisions moving. Ownership of each initiative and the decisions reserved for management remain clear.
Practical support for implementation and accountability across the agreed priorities.
Keep the work connected to results.
We review progress against the roadmap’s milestones and performance measures. The review considers both whether an initiative was implemented and whether it is producing the intended improvement.
Measures depend on the business and may include margin, working capital, cash conversion, delivery performance, customer retention, or product adoption.
When results differ from expectations, we examine the cause, revisit assumptions, and adjust priorities or resources with management.
A disciplined feedback process that keeps the roadmap relevant as the business evolves.
Strengthen the business. Expand the owner’s options.
A company with capable management, reliable information, disciplined operations, and a credible growth strategy is better equipped to pursue its next opportunity.
When financing, investment, or an ownership transition becomes a priority, we build on the work already completed with financial models, executive summaries, investor materials, and organized diligence support.
The aim is to help prospective partners understand the business and give management a clear basis for evaluating its options.
Readiness for the next stage of growth, capital discussions, or a potential ownership transition.
The roadmap in practice
Each initiative connects a business issue to an action, an accountable owner, required resources, and a measure of progress.
Illustrative framework
Not a client engagement
| Priority | Accountable owner | First milestone | Review measure |
|---|---|---|---|
| Improve cash visibility | Finance lead | Cash forecast established | Forecast accuracy |
| Strengthen delivery | Operations lead | Workflow and handoffs defined | On-time delivery |
| Validate a product improvement | Product lead | Prototype tested with users | Agreed validation criteria |
People · Budget · Technology
DEPENDENCIESDecisions · Inputs · Sequencing
Owners, milestones, and measures are defined with management for each engagement. Examples above illustrate the structure only.
Work alongside management
Execution is a working relationship with agreed responsibilities, duration, and deliverables.
Agree objectives, approve priorities, allocate resources, and make the decisions reserved for management.
Coordinate agreed initiatives, bring operating perspective, track progress, and help resolve obstacles.
Carry out assigned actions, contribute functional expertise, and surface issues or dependencies early.
Keep the roadmap relevant
Implementation is a milestone.
Improvement is the objective.
We review whether an initiative was delivered and whether it is producing the intended improvement. When results differ from expectations, we examine the cause and revisit assumptions with management.
Measures and review frequency depend on the mandate.
A clear starting point
Let’s establish where the business stands,
what needs to change, and how to move forward.
We begin by agreeing on the business questions, assessment scope, information required, and management participation. Continued execution support is scoped around the work ahead.
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